Season 9 Episode 2:
The Changing Face of Talent and Style with Andrea Hjelm, founder of Moore Talent Creative
Andrea Hjelm serves as president of Moore Creative Talent, Inc. and represents actors and models locally and nationally for TV series, Film, TV and Voice Over for Commercials, Industrials and models for print work. Her clients include Target, General Mills, 3M, Best Buy, United Health, CBS television, Mpls. St. Paul Magazine, Star Tribune, Kohl’s, Macy’s, Nordstrom’s, the Minnesota Twins, Timberwolves, Boston Scientific, Medtronic and many more.
Her agency has secured major roles for actors in projects done locally such as “Grumpy Old Men,” “Mighty Ducks I, II, III,” “Fargo”. A newspaper columnist for many years, Hjelm had interviewed and written feature stories on many leaders in the fashion industry including Liz Claiborne, photographer Scavulo, and actors such as Carol Channing, Sofia Loren, Gloria Vanderbuilt and Catherine Deneau.
Hjelm is a native and current resident of Minneapolis, received a B.S. degree from the University of Minnesota in Language Arts and has done post graduate work in Mass Communications at the University of the Philippines. She had a joint venture in a Jakarta Indonesia finishing school and taught in a post -secondary business school, while writing a text book on personal development, The Person You Are, edited “USM Today,” a Boston magazine, and served as marketing director for a southwestern retailer.
She serves on the Leadership Council for Intercollegiate Athletics at the University of Minnesota, is a member of the President’s Club and is past President of the National Board of Directors of the University of Minnesota Alumni Association. She is a founding member of the Women’s Philanthropic Leadership Circle for the College of Education and Human Development.
She is currently working on fund raising projects for the Masonic Children’s Hospital at the University of Minnesota, the Basilica of St. Mary, the Lundstrum School of Performing Arts and the University of Minnesota’s College of Education and Human Development.
Her language skills include Russian and Malaysian. She has two adult children, Alycya Cardwell and Jon Hjelm, their spouses and 5 grandchildren, three of whom have attended or are attending Lundstrum Performing Arts. Her spouse of 53 years is Ken Hjelm, a retired 3M executive.
Our Non-Profit Spotlight: Lundstrum Performing Arts